Privacy policy

At Pressalit A/S (“Pressalit”, “we”, “us” or “our”), we prioritize confidentiality and data privacy. This privacy policy applies to our processing of personal data, sets out guidelines for Pressalit’s handling of your personal data, and provides you with the information you are entitled to receive under applicable data protection legislation. You should read the privacy policy before submitting your personal data to Pressalit.

1. Data controller and contact details
2. If you visit our website
3. If you sign up for our newsletter(s)
4. If you participate in our user surveys
5. If you apply for a job at Pressalit
6. If you are a supplier, distributor, business partner, etc. (B2B)
7. If you visit our physical locations
8. If you visit our profiles on social media
9. Disclosure to other controllers and outsourcing to processors
10. Your rights
11. Links to other websites, etc.
12. Questions and complaints

The data controller of your personal data is:

Pressalit A/S
Pressalitvej 1, 8680 Ry, Denmark
Central Business Register no. (CVR no.): 84364517

Email: [email protected]
Phone: +45 87888788

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2.1. Cookies

Types of personal data
Pressalit uses cookies on the website www.pressalit.com, among other things, to optimize user experience and prevent misuse and downtime, and Pressalit processes your personal data in this context. Pressalit may collect the following personal data about you when you visit our website:

• IP address
• MAC address
• Browser history
• Information about your use of our website, including click behavior
• Device type, browser type, operating system, device ID, etc.

Purposes of processing

Your personal data may be processed for the following purposes:

• General marketing
• Product and service development
• Statistics and analysis

Legal basis

Pressalit processes your personal data on the following basis:

• Legitimate interests: We place technically necessary cookies based on our legitimate interest in making our website usable by enabling basic functionalities such as page navigation, etc. (GDPR Article 6(1)(f)).
• Consent: When you visit our website, we request your consent to place cookies that are not necessary, in accordance with the cookie rules. You may withdraw your consent at any time by clicking the small cookie icon at the bottom left corner of our website (GDPR Article 6(1)(a)).

Retention period

Cookies are deleted in accordance with our cookie banner and cookie policy, which is available here.

Information may, however, be stored for longer in anonymized form.

Categories of recipients
We may share your personal data with the following categories of recipients:

• Processors providing cookies to support the operation and functionality of our website, including our cookie banner
• Processors providing cookies and IT systems for marketing and/or statistical purposes, including analysis
• Third parties, if you have accepted third-party cookie

You can find the list of cookies in our cookie banner.

Processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions issued by Pressalit. Processors only have access to the information necessary to perform their specific tasks.

See also section 9 below.

2.2. If you use the contact form on the website, contact our customer service department or otherwise communicate with us

Types of personal data

When you use the contact form on www.pressalit.com, contact our customer service department, or otherwise communicate with Pressalit, Pressalit collects and processes your personal data. Pressalit may collect, process, and store the following types of personal data about you:

• Name, email address, phone number, address including postcode and town
• The subject of your inquiry
• Date of your inquiry
• Other information you provide in connection with your inquiry. We encourage you not to submit sensitive personal data unless strictly necessary for addressing your inquiry. Such information should only be sent in strongly encrypted form if provided via email.

Purposes of processing

Your personal data will be processed for the following purposes:

• Handling your inquiry
• General communication
• Statistics and analysis

Legal basis

Pressalit processes your personal data on the following grounds. The basis depends on the nature of your inquiry:

• Legitimate interests: We may process your personal data on the basis of our legitimate interests in handling your inquiry, communicating with you, and developing our products and services (GDPR Article 6(1)(f)).
• Contractual obligations: If your inquiry relates to a (potential) agreement, we process your information in order to take steps prior to entering into an agreement (GDPR Article 6(1)(b)).

Retention period

Your personal data will be retained for one year from the end of the correspondence. However, the information can be stored for longer in anonymized form.

If you are a customer or employed by one of our customers, suppliers, or other business partners, please refer to section 6 below.

Categories of recipients

When you contact us, we may, in connection with the handling of your inquiry, share your personal data with processors providing IT systems supporting communication, including email providers.

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions issued by Pressalit. Processors only have access to information necessary to perform their specific tasks.

See also section 9 below.

2.3. If you use our webshop

Types of personal data

When you use our webshop, Pressalit processes your personal data. Pressalit may collect, process, and store the following types of personal data about you:

• Name, email address, phone number, address including postcode and city
• Your card and payment information
• Information about your order or purchase history
• Information you provide when creating a user account/profile, as well as any comments on your order
• IP address
• Digital footprints (e.g., information about how you use our webshop)
• Company information (name, address, country, CVR/VAT)

Purposes of processing

Your personal data will be processed for the following purposes:

• Execution of orders in our webshop
• Administration of deliveries, complaints, and returns
• Administration of user accounts/profiles
• Automatic B2B customer creation at the customer’s request
• Sending marketing without consent based on previous purchases, where permitted by marketing legislation
• Statistics, analysis, and IT security maintenance of our webshop

Legal basis

Pressalit processes your personal data on the following basis:

• Contractual obligations: We process your personal data to fulfill the concluded purchase agreement with you, including to deliver the ordered goods, handle complaints, returns, etc. (GDPR Article 6(1)(b)).
• Legitimate interests: We process your personal data on the basis of our legitimate interest in marketing ourselves to you in situations where consent is not required, as well as our legitimate interest in statistics and analysis to develop and improve our services, including ensuring and maintaining a secure webshop (GDPR Article 6(1)(f)).

Retention period

As a general rule, we will store your personal data for 2 years after your latest purchase. If you have purchased products covered by a warranty, we will delete your personal data at the end of the warranty period.

Accounting records are retained for 5 years from the end of the financial year to which the information relates. Information may be stored longer in anonymized form.

Categories of recipients

When you use the webshop or create a user account, we may, in connection with administration, share your personal data with the following categories of recipients:

• Processors providing IT systems for managing orders and user administration, as well as communication and notification systems, including email providers
• Processors providing support for marketing and/or statistical purposes, including analysis
• Third parties, including the selected shipping company, as it is a condition for delivering your goods (GDPR Article 6(1)(f))
• Third parties, including providers of the selected payment service, who receive your payment information to process the payment for your order (GDPR Article 6(1)(f))

Processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions issued by Pressalit. Processors only have access to information necessary to perform their specific tasks.

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Types of personal data

Pressalit collects, processes, and stores your personal data for marketing purposes when you sign up for our newsletter(s). Pressalit may collect, process, and store the following types of personal data about you:

• Name and email address
• Your consent
• Your interests
• Your click behavior with regard to sent material

Purposes of processing

Your personal data may be processed for the following purposes:

• Marketing
• Analysis and statistics
• Documentation that direct marketing is in accordance with applicable law

Legal basis

Pressalit processes your personal data on one or more of the following grounds:

• Consent: Pressalit will only use your personal data for direct marketing, including newsletters, if you have given your prior and explicit consent to this (GDPR Article 6(1)(a)).
• Legitimate interests: Processing of your personal data for analysis and statistics is based on our legitimate interests in improving and developing our services, and processing of your personal data for documentation purposes is likewise based on our legitimate interest in documenting that direct marketing occurred in compliance with applicable law (GDPR Article 6(1)(f)).

Retention period

Your personal data will be stored as long as your consent to receive newsletters is active.

You may withdraw your consent at any time by clicking the unsubscribe link at the bottom of each email or by contacting us as described below. However, withdrawal of your consent does not affect the lawfulness of processing carried out prior to withdrawal.

Documentation for your marketing consent is retained for two years from when you have withdrawn your consent to receive direct marketing material. This retention period is determined by Pressalit’s legitimate interest in documenting that direct marketing was conducted in compliance with applicable law (GDPR Article 6(1)(f)).

Information may also be stored for longer in anonymized form.

Categories of recipients

When you sign up for our newsletters, we may share your personal data with the following categories of processors:

• Processors providing IT systems to support communication, including email providers
• Processors providing support for marketing and/or statistics, including analysis

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions from Pressalit. Processors only have access to the information necessary to perform their specific tasks.

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Types of personal data

Pressalit collects, processes, and stores your personal data in connection with your participation in our user surveys.

Pressalit may collect, process, and store the following types of personal data about you:

• Personal information such as name and email address
• Any audio, video, and image materials
• Other information you provide in connection with the user survey. We encourage you not to provide special categories of personal data unless it is strictly necessary for the validity of the user survey
• Analytical data
• Your consent

Purposes of processing

Your personal data may be processed for the following purposes:

• Analysis for reporting
• Analysis for development of new products or services
• Improvement of our solutions

Legal Basis for Processing

Pressalit processes your personal data on one or more of the following grounds:

• Consent: Pressalit will only use your personal data for direct marketing purposes, including sending newsletters, if you have given your prior consent (GDPR Article 6(1)(a)).
• Legitimate Interests: The processing of your personal data for analytical and statistical purposes is based on our legitimate interests in improving and developing our services (GDPR Article 6(1)(f)).

Retention period

Your personal data will be stored as long as your consent is active and the analysis period is ongoing. Your input will be anonymised and will not be attributable to you personally. We will delete your input and any audio, video, and image materials as soon as all collected data has been fully processed. You can withdraw your consent at any time by writing to [email protected].

Categories of recipients

When you participate in our user surveys, we may, in connection with the administration, share your personal data with the following categories of recipients:

• Data processors providing IT systems to support communication, such as email providers
• Data processors providing IT systems to support our user surveys
• Data processors providing marketing and/or statistical support, including for analysis

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions from Pressalit. Processors only have access to the information necessary to perform their specific tasks.

We do not disclose your information to third parties. Results from surveys and user tests will only be disclosed to external parties in an anonymised and processed form.

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When you apply for a job with Pressalit, we process your personal data in connection with the recruitment process. We recommend that your application does not contain Civil Registration Numbers (CPR) or sensitive personal data such as information revealing racial or ethnic origin, religion, trade union membership, sexuality, or health information.

Types of personal data

Pressalit may collect, process, and store the following types of personal data about you:

• Contact information such as name, email address, and telephone number
• Information from your application, CV, and any attachments
• Relevant information that is publicly available on the internet and social media, in particular about previous employment, activities, competencies, performance, and general appearance
• Personality test results, if you complete such tests
• Certificate of criminal record, if necessary for the position applied for
• References from previous and/or current employers
• Health information if the position you applied for sets particular requirements regarding health (only where permitted by law and with explicit consent)
• Other information you provide in connection with the recruitment process

Purpose of processing

Your personal data will be used to assess whether we wish to offer you a position at Pressalit.

Legal basis

Pressalit processes your personal data on one or more of the following grounds:

• Legitimate interests: We may process your personal data on the basis of our legitimate interests in assessing whether to offer you employment, including on the basis of the information you provide in your CV, application, and annexes, relevant information publicly available on the internet and social media, personality test results, references provided in your application, and other information you provide as part of the recruitment process. Processing may also be necessary for our legitimate interest in defending or making legal claims (GDPR Article 6(1)(f)). If we need to see your criminal record as part of the recruitment process, processing is based on legitimate interest (Danish Data Protection Act s. 8(3) and GDPR Article 6(1)(f)).
• Consent: If the position you apply for exceptionally requires special health information, we will – after an individual assessment, and only where such collection is permitted by national law – ask for your explicit consent before processing such personal data (GDPR Article 9(2)(a) and Article 6(1)(a)).

Retention period

If you are offered a position at Pressalit, your application and any additional personal data collected during the recruitment process will be stored in your personnel file with us.

If you are not offered a position, we store your application and any additional personal data collected during the recruitment process for a period of 6 months after rejection unless you have given consent for longer storage of such personal data.

You may withdraw any consent granted as part of our recruitment process at any time. Withdrawal will affect future processing but not the lawfulness of processing prior to the withdrawal.

Certificates of criminal records are deleted immediately after review.

Categories of recipients

When you apply for a job with us, we may in connection with handling your application share your data with processors providing IT systems to support the administration of recruitment processes, such as email providers.

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions provided by Pressalit. Processors only have access to the information necessary to perform their specific tasks.

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This section covers Pressalit’s processing of personal data about sole proprietors or contact persons at suppliers, distributors, and other business partners collaborating with Pressalit.

Collection of personal data

Pressalit may collect, process, and store your personal data in the following circumstances:

• When your company, or the company you work for, enters into an agreement with Pressalit
• When you have shown interest in Pressalit’s products and services, for example by giving Pressalit your business card
• When you cooperate and communicate with Pressalit

Types of personal data

Pressalit may collect, process, and store the following types of personal data about you:

• Name, email address, phone number, and similar contact information
• Individual details, such as preferred language
• Any acceptance to receive marketing material via email
• Organizational information such as company name and address, job title, area of employment, main place and country of employment
• Contractual information such as orders, invoices, contracts, and other agreements between your company (or your employer) and Pressalit, which may contain your contact information
• Financial information, such as payment terms and bank details (for sole proprietorships)

Such information may be received directly from you (primarily through emails and other correspondence) or from third parties such as your employer.

Purposes of processing

Your personal data may be processed for the following purposes:

• General planning, fulfillment, and management of cooperation, including contracts
• Administration such as processing of payments, accounting, auditing, and support
• Newsletters and other marketing communication
• Handling your inquiries
• General communication
• Product and service development
• Statistics and analysis
• Compliance with applicable laws and regulations, e.g., obligations to prevent illegal activities
• Conflict handling

Legal basis

Pressalit primarily processes your personal data on one or more of the following bases:

• Contractual obligations: In some cases, processing of your personal data is necessary in order to fulfill a contract in which you are a party (GDPR Article 6(1)(b)).
• Legitimate interests: We may process your personal data on the basis of our legitimate interests, e.g. to manage daily operations in accordance with lawful and fair business practices, including planning, executing, and managing cooperation, or our legitimate interest in performing statistics, analyses, marketing activities (if consent is not required), providing support, and improving and developing our products and services. Processing may also be necessary for our legitimate interest in preventing fraud or establishing, defending, or exercising legal claims (GDPR Article 6(1)(f)).
• Legal obligation: The processing of your personal data may in some instances be necessary for compliance with legal obligations, such as our obligation to prevent unlawful activities (GDPR Article 6(1)(c)).

Retention period

Your personal data will be stored for 2 years from the end of the collaboration. Information may, however, be stored for longer in anonymized form.

Categories of recipients

We may share your personal data with the following categories of processors:

• Processors providing IT systems for administration of contract and business relationships as well as communication, including email providers
• Processors providing support for statistics and analysis

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions issued by Pressalit. Processors only have access to the information necessary to perform their specific tasks.

See also section 9 below.

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7.1 When you as a carrier deliver and collect goods

Types of personal data

When you deliver or collect goods at our physical locations, Pressalit may collect, process, and store the following types of personal data about you:

• License plate number
• Your signature

Purposes of processing

Your personal data will be processed to document the collection of goods with us.

Legal basis

Pressalit processes your personal data on the basis of:

• Legitimate interests: We base the processing of your personal data on our legitimate interests in documenting that you have collected goods with us (GDPR Article 6(1)(f)).

Retention period

Your personal data will be kept for up to 6 months. Information may, however, be kept for longer in anonymized form.

Categories of recipients

When you as a carrier deliver/collect goods with us, we may share your data with processors providing IT systems to support our documentation for goods under transportation.

7.2. When you visit our office facilities and other buildings

Types of personal data

When you visit our office facilities and other buildings, Pressalit processes your personal data via guest registration. Pressalit may collect, process, and store the following types of personal data about you:

• Your name
• Date and time of your visit

Purposes of processing

• To give you access to our office facilities and other buildings
• To manage your visit with us

Legal basis

Pressalit processes your personal data on the following basis:

• Legitimate interests: We base the processing of your personal data on our legitimate interests in providing you access to our office facilities and other buildings and in protecting our physical locations (GDPR Article 6(1)(f)).

Retention period

Your personal data will be retained for 24 hours. However, information may be stored for longer in anonymized form.

Categories of recipients

We may share your information with processors providing IT systems to support our guest registration.

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This section contains Pressalit’s policy for processing personal data collected via Pressalit’s profiles or pages on social media.

Pressalit has the following social media profiles or sites:

• Facebook (Meta Platforms Ireland Ltd.)
  • Facebook's privacy policy is available here
  • You can adjust your privacy settings on Facebook here
• YouTube (Google Ireland Ltd.)
  • Google's privacy policy is available here
  • You can adjust your privacy settings on YouTube here
• LinkedIn (LinkedIn Ireland Unlimited Company)
  • LinkedIn's privacy policy is available here
  • You can adjust your privacy settings on LinkedIn here
• X (X International (Ireland) Unlimited Company)
  • X's privacy policy is available here
  • You can adjust your privacy settings on X here
• Instagram (Meta Platforms Ireland Ltd.)
  • Instagram's privacy policy is available here
  • You can adjust your privacy settings on Instagram here
• Pinterest (Pinterest Europe Ltd.)
  • Pinterest's privacy policy is available here
  • You can adjust your privacy settings on Pinterest in your profile under Settings → Personal data and other data
• Vimeo (Vimeo.com, Inc.)
  • Vimeo's privacy policy is available here

For LinkedIn, Facebook, Instagram, and Pinterest, Pressalit is joint controller with the providers of these social media platforms for the processing of personal data collected in connection with your interactions with the profiles, including posts on the profiles.

Pressalit and the providers of LinkedIn, Facebook, Instagram, and Pinterest have entered into agreements on the allocation of data protection tasks. According to these agreements, both Pressalit and the providers of the social media platforms are each responsible for the tasks associated with the processing that each party carries out. It has, however, been agreed between Pressalit and the provider of Facebook and Instagram that the provider is responsible for enabling you to exercise your rights as described in the section 'Your rights' below, in relation to the use of Facebook and Instagram, and that Pressalit is responsible for providing you with the information described below. Furthermore, it has been agreed between Pressalit and LinkedIn that LinkedIn is responsible for responding to requests from you regarding your rights as described in the section 'Your rights' below.

In addition, Pressalit uses the providers of YouTube, X, and Vimeo as processors in connection with Pressalit’s use of the services, and in this regard also shares certain information about your interactions, interests, etc. with the providers of these services. This sharing takes place on the basis of our and the providers’ legitimate interest in optimizing marketing and the services, including our videos (GDPR Article 6(1)(f))

Collection of personal data

When you visit or interact with our social media profiles, Pressalit and the provider of the concerned social media may collect, process, and store the following types of personal data about you:

• Information available on your profile, including name, gender, marital status, workplace, interests, and city
• Whether you “like” or have used other reactions on our profile
• Comments you leave on our posts
• That you have visited our profile

Purposes of processing

Pressalit processes your personal data for the following purposes:

• Improving our products and services, including our social media profiles and pages
• Statistics and analysis
• To communicate with you if you comment on a post, write a review, or send us a message
• General marketing

Social media providers process your personal data for, among others, the following purposes:

• Improving their advertising systems
• Providing Pressalit with statistics, prepared based on your visit to our profiles and pages
• Advertising and adapting site activities

Legal basis

Processing of your personal data is based on the following grounds:

• Legitimate interests: Pressalit bases the processing of your personal data on our legitimate interests in being able to communicate with and market ourselves to you on social media profiles, and in improving our products and services (GDPR Article 6(1)(f)).

Retention period

Your personal data will be stored for 2 years from the last activity. If you no longer want your likes, comments, and reviews to appear on our profiles or pages on social media, you must yourself delete this information. Information may be stored for longer in anonymized form.

See the privacy policy of each social media provider for information about how long they store your personal data.

Categories of recipients

When you visit our social media profiles, we may share your data with processors providing IT systems to support marketing, including social media providers (see list above), where we can market our activities.

Our processors process your personal data on behalf of Pressalit and solely in accordance with documented instructions from Pressalit. Processors only have access to the information necessary to perform their specific tasks.

Who do social media providers share your personal data with?

Social media providers may share your personal data with the following categories of recipients:

• Other entities in the provider’s group
• External partners providing analytics and survey services
• Advertisers
• Other individuals visiting our profile or page on the social media (to the extent your information is publicly available)
• Researchers and other academics

You can find more information about who social media providers share your personal data with in each provider’s privacy policy.

Social media providers may transfer your personal data to recipients outside the EU/EEA in accordance with data protection legislation. You can read more in each provider’s privacy policy.

You can read more about who Pressalit shares your personal data with in the section “Disclosure to other controllers and outsourcing to processors” below.

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Each section above describes categories of recipients we may share your personal data with. The following applies in addition to the recipients specified under each section.

In connection with Pressalit’s development, the company structure may change, for example, by a full or partial sale of the company. In the event of a partial transfer of assets containing personal data, the legal basis for related disclosure of personal data will, as a rule, be GDPR Article 6(1)(f), as Pressalit has a legitimate interest in transferring parts of its assets as well as enacting commercial changes.

Your personal data will, except as described above, generally not be disclosed to third parties without your permission. However, in certain circumstances and pursuant to the law, it may be necessary to disclose your personal data to the police, lawyers, auditors, courts, public authorities, potential buyers, and group-related companies.

If your personal data is transferred to processors or controllers established in countries outside the EU/EEA that do not have an adequate protection level, such transfer will only take place when there is a lawful transfer basis. The transfer will primarily be based on the EU Commission’s standard contractual clauses and/or the EU-U.S. Data Privacy Framework. If you have questions about the basis for transfers to countries outside the EU/EEA or wish to receive a copy of our transfer basis, you are welcome to contact us at the address in the policy.

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• You have the right to access the personal data we process about you
• You have the right to object to our collection and further processing of your personal data
• You have the right to rectification and deletion of your personal data, with certain legal exceptions, including the Danish Bookkeeping Act
• You have the right to request restriction of processing of your personal data
• Under certain circumstances, you can also request a copy of your personal data and request transmission of the personal data you have provided to us to another controller (data portability)
• You can withdraw any consent you have given at any time. We will then delete your personal data, unless we can continue processing on another legal basis. You can unsubscribe from our newsletter by clicking the link at the bottom of the newsletter

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Our website may contain links to other websites or content from other websites that is integrated into our website. For clarity, we note that we are not responsible for other companies’ websites or their practices for processing personal data. When you visit other websites, you are encouraged to read the relevant privacy policy.

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If you have questions about this privacy policy or wish to complain about how we process your personal data, feel free to contact us:

Pressalit A/S
Pressalitvej 1, 8680 Ry, Denmark

Email: [email protected]
Phone: +45 87888788

If your complaint is not resolved by us and you wish to proceed with the matter, you can complain to the supervisory authority in your country. You can find a list of authorities here.

In Denmark, you can complain to the Danish Data Protection Authority, Carl Jacobsens Vej 35, 2500 Valby, phone +45 33 19 32 00, email [email protected]. You can also use the form on their website www.datatilsynet.dk.

December 2025

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